Automatic patient follow-up for clinics and hospitals
A patient gets a scan and disappears; another stopped coming in over a year ago. PatientLoop spots those patterns in your patient history and reaches each one with the right message at the right time, turning satisfied patients into great reviews.
The patient who doesn't come back shows up on no dashboard.
Your institution takes great care of the patient who walks in. The problem is the one who doesn't: the one who got a scan and never reviewed it with their doctor, the one who came in every year and stopped, the one who passed through the ER and never told you how it went. None of them appear on any task list. Each one is an opportunity for care, and for revenue, quietly going cold.
PatientLoop works exactly there: it detects the silence in your own data, contacts the patient on their channel, listens to their reply and measures the outcome. It's not more work for your team: it's the work nobody has time to do today.
Start with the data you already have
No integration project needed: a simple appointment export is enough to start bringing patients back. Each data source you add later enables new actions.
Your schedule
Just an export of appointments and procedures. Results from the first week.
What you need- Appointments and procedures
- Specialty
- Dates
- Patient contact info
- Win back inactive patients (12+ months without a visit)
- Remind patients to review pending test results with their doctor
- Detect patients who sought care elsewhere
- Rebook missed appointments (no-shows)
+ Experience surveys
Sent automatically after each visit, inside the same conversation. Nothing to integrate.
What you need- Score (stars / NPS)
- Patient comments
- Service and provider
- Invite satisfied patients (4-5★) to review you on Google
- Classify negative feedback by reason
- Route each insight to the right department lead
+ HIS, discharges and treatments
API integration, once you've seen the value.
What you need- ER admissions
- Discharges and treatments
- Medical instructions
- Consent and channel
- Support adherence after discharge and in chronic treatments
- Follow up on post-surgical checkups and referrals
- Alert the care team if the patient doesn't respond
A cycle that never breaks
PatientLoop detects the event in your schedule, sends the message and records the outcome. No chatbot, no changes to your scheduling system. Pick a case and watch it work.
Maria P. had an MRI in Orthopedics · 5 days ago, no follow-up booked.
Hi Maria 👋 It's been a few days since your MRI. Do you need to book an appointment with your doctor to review it? It's important for deciding the next steps.
Post-test return: 81% of patients came back for follow-up this month.
Leakage: 12% replied "I already went elsewhere" → logged in the Orthopedics radar.
Laura G. hasn't visited Gynecology in 14 months.
Hi Laura 👋 It's been over a year since your last gynecological check-up. Prevention is the best way to take care of yourself: we're here for your annual check-up.
Patients re-engaged in Gynecology: +18 this month.
No response: 22% → second reminder scheduled in 15 days.
Juan R. visited the ER · last night 11:40pm.
Hi Juan, thanks for visiting us last night. How was your experience in the ER? Rate us from 1 to 5 ★
Google rating: 4.6★ · 6 new reviews this week.
1-3★ experiences → reason classified and sent to the ER manager.
Sofia M. was discharged after surgery · 7 days ago.
Hi Sofia, how is your recovery going? A reminder about your post-surgical check-up and the physical therapy you were prescribed.
Post-discharge adherence: 87% confirmed their follow-up.
No response: 13% → alert to the care team for human follow-up.
Illustrative examples. In production, PatientLoop runs your playbooks with your data and your institution's tone.
What PatientLoop does on every loop
This isn't a mass reminder blast: it's a four-stage cycle that runs on its own, patient by patient, 24/7.
Detect
Reads your data and finds what nobody is watching: events and silences.
- Test result ready, no follow-up booked
- More than 12 months without a visit in a specialty
- Recent ER or post-surgical discharge
- No-show without rescheduling
Contact
The right message, on the right channel, in your institution's tone.
- WhatsApp, email or SMS based on patient preference
- With consent, at the right time and never spammy
- Personalized by specialty and reason
- Invitation to book through your usual channels
Listen
Understands the patient's reply and acts on it. It doesn't just send.
- "I already went elsewhere" → logs the leakage
- 4-5★ → invites a Google review; 1-3★ → classifies the reason
- No response → alerts your team for human follow-up
Measure
Every turn of the loop leaves a data point. The KPIs you don't have today, in one dashboard.
- Patients recovered and follow-ups completed
- No-shows and rescheduled appointments
- Leakage by specialty after tests
- Google rating and satisfaction by service
Clinical playbooks ready to activate
You don't configure a CRM from scratch: you pick the playbooks that apply to your institution and PatientLoop runs them. Each one comes with its trigger, its messages and its metric.
Annual check-up
- Trigger
- 12 months without a visit
- Message
- Prevention + invitation to book
- Measures
- Patients re-engaged
Post-test follow-up
- Trigger
- Test completed
- Message
- "Do you need to book a follow-up with your doctor?"
- Measures
- Post-test return · leakage
Post-ER experience
- Trigger
- ER discharge
- Message
- Satisfaction survey
- Measures
- Google rating · insights
Chronic care adherence
- Trigger
- Active treatment
- Message
- Periodic check-ins
- Measures
- Adherence · alerts
Post-surgical follow-up
- Trigger
- Discharge + 7 days
- Message
- Check-up and physical therapy reminder
- Measures
- Return to network
No-show recovery
- Trigger
- Missed appointment
- Message
- Invitation to reschedule
- Measures
- No-show rate
Does your institution have its own care pathway? We turn it into a playbook.
The metric nobody measures today
When a patient gets a test with you and someone else does the follow-up, it shows up in no report: you simply stop billing them. That's silent leakage: patients who enter through one service and continue their care outside your network.
PatientLoop makes it visible: it asks, logs and measures what percentage of patients seek care elsewhere, by specialty and after which procedure. And it doesn't just measure it, it also reduces it: every reminder arrives before the patient decides to go somewhere else.
- Leakage % by specialty and service, month over month
- Patients recovered and estimated recovered value
- Leakage reasons classified: input for your strategy
Writes on the patient's channel, in your institution's tone
PatientLoop writes WhatsApp, email or SMS messages that read as if your team wrote them, with your brand identity. And it understands the patient's replies, not to chat but to log, route or notify the right person.
No endless forms, no new apps for the patient: a timely message, on the right channel, brings them back into your network, and every reply is logged for your team.
Your patients' data, protected and under your control
We work inside your perimeter. PatientLoop reaches out with clinical purpose, with consent and without spam.
- We never expose sensitive clinical data: messages go out with the minimum information needed.
- Respects consent and channel preference; patients can opt out in one click.
- We comply with applicable data protection regulations (GDPR, HIPAA, patient rights).
- Integrates via simple imports or via API or database with your HIS, without duplicating databases.
- Full traceability: every message, reply and referral is logged and auditable.
You define what gets communicated, to whom and on which channel. PatientLoop executes, measures and reports.
How we implement it
1 · We connect
Together we map your organization's data models and the best way to run a first integration.
2 · We pick the playbooks
Together we activate the playbooks that apply to your institution, with your messages, your tone and your routing rules by specialty.
3 · We launch and measure
We switch on the loops and track return, no-shows, leakage and reputation in the dashboard. We optimize with you month after month.
Why us
PatientLoop is the productization of more than two decades of Marketica building digital experiences and data and AI solutions for demanding healthcare institutions. We don't start from zero: we arrive with the craft already built.