Run your institution on data, not on intuition.
The information that defines your profitability today lives siloed across the HIS, scheduling, billing and surveys. HealthBI brings it together in a unified dashboard without replacing your existing systems, and turns it into actionable indicators on profitability by service, occupancy, coverage and patient experience.
The data exists. The unified dashboard doesn't.
Each system solves its own piece and keeps its own truth. No one sees the full picture because pulling it together by hand isn't viable: an Excel file gets built at month-end, decisions come late and are made from memory.
HealthBI connects those islands into a unified dashboard and answers the business questions that today have no quick answer: which service leaves a margin, which coverage is worth it, why the schedule empties out.
HIS / Medical records
Concentrates the clinical "what": diagnoses, procedures and the progression of each patient.
- Anonymized diagnoses (ICD-10)
- Procedures and practices
- Service and specialty
- Attending physician
- Anonymized age and sex
- Length of stay and readmissions
- Which services generate the most readmissions and longest stays
- Real case mix by specialty to size resources
| Volume | Average stay | 30d readmissions | Trend | |
|---|---|---|---|---|
| Cardiology | 1,240 cases | 4.1 days | 7.2% | |
| Orthopedics | 980 cases | 3.4 days | 5.1% | |
| Internal medicine | 1,610 cases | 5.8 days | 11.3% |
Example variables and analysis, to be tailored to the institution.
Scheduling and appointments
The operational pulse: how care fills up, gets lost and is delayed.
- Appointments granted
- Seen and no-shows
- Cancellations
- Date and time slot
- Specialty
- Channel (web / phone)
- Which days and specialties lose schedule time to no-shows
- Where to recover idle capacity without adding resources
| No-show | Average wait | Idle capacity | Trend | |
|---|---|---|---|---|
| Diagnostic imaging | 18% | 26 min | 17% | |
| Cardiology | 12% | 19 min | 9% | |
| ER | 6% | 41 min | — |
Example variables and analysis, to be tailored to the institution.
Billing and collections
The money coming in, how much it costs to generate and how long it takes to collect.
- Revenue per service
- Associated costs
- Deductions and rejections
- Credit notes
- Issue and collection date
- Which services sustain the margin and which drain it
- How much capital stays tied up in collections
| Revenue | Margin | Days to collect | Trend | |
|---|---|---|---|---|
| Surgery | $1.54M | 22% | 52 | |
| Imaging | $1.28M | 34% | 44 | |
| ER | $0.61M | 9% | 61 |
Example variables and analysis, to be tailored to the institution.
Coverage / payers
Who pays, how much they leave and with what friction from authorizations and deductions.
- Insurer / plan
- Authorizations
- Rejections and deductions
- Contracted rates
- Patients by coverage
- Which payers to prioritize by profitability, not just by volume
- Where deductions and collection delays concentrate
| Patients | Margin | Days to collect | Trend | |
|---|---|---|---|---|
| OSDE | 27% | 31% | 42 | |
| PAMI | 13% | 12% | 61 | |
| Self-pay | 9% | 45% | 3 |
Example variables and analysis, to be tailored to the institution.
Satisfaction surveys
The patient's voice, turned into comparable themes and scores.
- NPS / CSAT scores
- Open-ended comments
- Service and physician
- Date and channel
- Which services erode satisfaction and why
- Which promoters to invite to leave a Google review
| NPS | Detractors | Recurring theme | Trend | |
|---|---|---|---|---|
| ER | 68 | 18% | Wait time | |
| Maternity | 90 | 4% | Nursing care | |
| Imaging | 74 | 11% | Study delays |
Example variables and analysis, to be tailored to the institution.
Loose spreadsheets and reports
The data that today lives in Excel, rescued and made comparable with the rest.
- Operating room records
- Supply consumption and stock
- HR and shift spreadsheets
- Loose KPIs by area
- We rescue the data that today lives isolated in spreadsheets
- Every loose report gets cross-referenced with the rest
| What it adds | Cross-referenced with | Resulting report | Trend | |
|---|---|---|---|---|
| Surgical record | Real operating room use | Scheduling + billing | Profitability by operating room | |
| Supply stock | Consumption per procedure | HIS + costs | Real cost per service | |
| HR spreadsheet | Hours per service | Output | Cost per physician hour |
Example variables and analysis, to be tailored to the institution.
Four fronts, one shared board
We start with what delivers results fast: indicators built from the data you already generate and shown in an interactive dashboard from day one.
Profitability, operations and payers
Where you gain and where you lose margin, and which coverage, channel or provider sustains it.
- Ranking of procedures and services by margin (top and bottom)
- Bed and operating room occupancy by day and time slot
- Patient mix by coverage versus the profitability of each service
- Average days to collect by coverage (based on the data you load)
Scheduling and patient flow
Where care gets stuck and why capacity is lost.
- No-show and cancellation rate by day, specialty and physician
- Real waiting-room time, compared across services
- Idle capacity: schedule gaps that could be recovered
Patient experience
Hundreds of surveys summarized into conclusions, not spreadsheets.
- Satisfaction and NPS over time, by service and physician
- Recurring themes detected by AI from the comments
- Detecting detractors to act on and promoters to invite to review on Google
Real-time interactive reports
Stop waiting for the month-end report: explore the data yourself, live.
- Custom groupings by whatever dimension you want: service, physician, coverage or period
- Drill down from the total to the detail with one click
- Combined filters and time series that recalculate instantly
- Automatic alerts that detect deviations and potential problems before they escalate: rising no-shows, critical occupancy, margin drops
Try it with data from a sample hospital
An interactive demo with fictional data. Switch modules and explore how everything looks unified.
Ask in natural language, answer with data
No building reports or waiting on the IT team. You type the question and HealthBI returns the number and the chart instantly.
- “What was the most profitable service last quarter by coverage?”
- “Which days do I have the most no-shows in diagnostic imaging?”
- “Summarize the negative ER comments from the last month.”
The HealthBI engine can also propose commercial strategies and growth opportunities based on your institution's real data.
Secure data, under your control
We work with the information inside your security perimeter. We don't share it with third parties or use it for any other purpose. Role-based access and end-to-end traceability.
- We don't store patients' personal data: every sensitive data point is anonymized.
- A tool that is fully auditable by your security team.
- We adapt to your institution's requirements, accreditations and policies, including JCI's Management of Information (MOI) standards.
- Compatible with JCI accreditation processes: it supports continuous improvement (QPS) and respects the Management of Information (MOI).
- Aligned with the data protection regulations that apply: GDPR (Europe), HIPAA (US) and ISO/IEC 27001 and 27799 for information security.
You choose where the data lives: on a server inside the institution, in your own cloud or on a server provided by Marketica.
How we implement it
1 · We connect
We integrate your systems (HIS, scheduling, billing, surveys) without changing your day-to-day operation, via database access, APIs or periodic imports.
2 · We cross-reference and model
We unify the data into a consistent, secure base, with your business logic.
3 · Training and iteration
We onboard your team with segmented permissions based on what each role needs to see, we train them on the tool and adjust the reports to what the institution really needs to decide and improve.
Why Marketica HealthBI
HealthBI is the productization of more than two decades building digital experiences and data solutions for demanding institutions. We don't start from scratch: we arrive with the craft already mastered.



