The technology and UX behind companies that want to do more, and do it better.
Marketica combines product strategy, UX, software engineering, data and AI to solve complex business problems. We help organizations connect their systems, automate processes, improve experiences and turn data into better decisions.
- 2002 Founded
- 24 years Building digital products
- 15+ countries Projects delivered
- 3 cities Madrid · Buenos Aires · Bologna
What makes us different
Business first
We don't start from a technology. We start from the problem, the process, the people involved and the result you need.
UX + Engineering
Experience design and technical depth in the same team, so products work well and people actually want to use them.
Connected by design
No new islands. Everything we build is meant to integrate with your CRM, ERP, internal platforms, data, APIs and existing tools.
AI where it matters
We apply AI where it improves a decision, automates a process or creates a better experience. Not because it's the trend.
Think big.
Build in stages.
The best technology fits the business, not the other way around. We don't arrive assuming you need to replace every system, redesign every process or complete a full transformation before seeing results.
We look at what already works, what constraints exist and where intervening makes a real difference. Then we build from there, in stages that deliver value early and leave room to grow.
-
01
Build on what works
Respect existing systems, processes and knowledge. Integrate before replacing.
-
02
Start where it counts
Identify where technology can have the biggest impact and begin there, with a concrete problem.
-
03
Deliver in stages
Design with a long-term vision, ship in manageable steps that generate value from the first release.
-
04
Designed to evolve
Platforms built to grow and change with the organization, not to be rebuilt in three years.
What we do
We help companies become more intelligent across the business: how they sell, how they operate and how they decide.
Sales Intelligence
Sales funnels, acquisition, retention and account expansion with applied intelligence.
Operational Intelligence
Process and workflow automation, AI-powered intranets and client/vendor portals.
Business Intelligence
BI dashboards, predictive analytics and anomaly detection to catch signals in time.
Custom Platforms
Websites, e-commerce, mobile apps, client and vendor portals, intranets, custom AI agents and integrations with Salesforce, SAP, Jira and more. Includes product consulting to design the right system before building it.
Built for complex industries
Our experience is most valuable where there are many stakeholders, complex processes, legacy systems, integrations and large volumes of information. Organizations where generic software falls short.
Trusted to solve complex problems
From customer-facing digital experiences to the internal platforms and processes an organization runs on.
Built through constant evolution
Every wave of technology since 2002 has changed what we build. It hasn't changed why.
Founded
Marketica starts at the beginning of a new digital era, with a focus on user experience that still defines how we build.
Web platforms and digital experiences
Websites, intranets and consumer software at scale, including the UX of Messenger Plus!, used by 60 million people worldwide.
Mobile, UX and integrated business platforms
From early multi-touch apps and award-winning products to enterprise platforms for healthcare and higher education.
Data, automation and connected systems
Clients in over 15 countries. Integrations with CRM, ERP and internal systems become the core of what we build.
AI + Data + UX + Engineering
Applied AI on top of real business data and processes, delivered by one team that designs, builds and integrates.
The technology changed. Our role didn't: understanding what businesses need next, and building it.
From challenge to working product
- Discover Understand the business, the people and the constraints.
- Design Define the product, the experience and the architecture.
- Build Engineer it with the right stack, data model and AI.
- Integrate Connect it to the systems and workflows already in place.
- Improve Measure, learn and extend it in the next stage.
Product consulting, UX, engineering, integrations, data and AI sit in the same team. No handoffs between agencies, no gap between what was designed and what gets built.
A project can start by solving one concrete problem and grow into a broader platform over time. You don't need to change the whole organization to start creating value.
A senior, multidisciplinary team
Product strategists, UX designers, software engineers, data specialists and AI practitioners working as one team. One distributed team across Europe and the Americas.
-
Madrid
Spain
-
Buenos Aires
Argentina
-
Bologna
Italy
24 years of technology.
Still building what's next.
Whether it's a growth challenge, an operational bottleneck, scattered data or a new digital product, we combine strategy, design and engineering to turn it into a working solution.