Recommends the right program to every person, automatically.
Your catalog has dozens of executive programs, graduate degrees and courses. But every visitor arrives lost and every student who finishes disappears. ProgramFinder turns your catalog, your data and each person's LinkedIn profile into an AI advisor that recommends the right program, cross-sells to your alumni and re-engages inactive students, without adding headcount.
You have the catalog. What's missing is someone to guide each person to the right program.
Whoever lands on your site gets lost among dozens of options and leaves without a trace. Whoever enrolls takes the course, graduates… and you never hear from them again. Every year you start recruitment from scratch while your best prospects, your own alumni, go uncontacted.
ProgramFinder connects what you already have (catalog, CRM, academic history, surveys and each person's LinkedIn profile) and turns it into recommendations and campaigns that run on their own: it guides the lead, cross-sells to the graduate and re-engages the inactive student.
LinkedIn profile / résumé
The starting point: who the person is, their seniority and where their career is heading.
- Current role and seniority
- Industry and company
- Career path and promotions
- Declared skills
- Prior education
- Stated career goal
- Detects the gap between where they are and where they want to go
- Anchors the recommendation to a real career path, not a generic catalog
| Profile | Stage | Gap detected | |
|---|---|---|---|
| Operations Mgr. | Mid-senior | Heading for leadership | Strategic vision |
| Marketing Analyst | Semi-senior | Specialization | Data and analytics |
| Founder | Entrepreneur | Scaling up | Management and funding |
Illustrative data and examples, to be tailored to your institution.
Program catalog
Everything you offer, understood by the AI: content, level, format and who each program is for.
- Programs and modules
- Level and prerequisites
- Format and duration
- Target profile
- Price and scholarships
- Enrollment dates
- The AI knows exactly what to recommend and to whom
- Each program sits within a career sequence, not in isolation
| Level | Aimed at | |
|---|---|---|
| PDD | Leadership | Middle management |
| Data Analytics | Intermediate | Business areas |
| PAD / Senior Management | Executive | C-level |
Illustrative data and examples, to be tailored to your institution.
Academic and purchase history
What each student has already taken: the basis for the next logical step and the cross-sell.
- Programs completed
- Grades and performance
- Year of graduation
- Ticket and payment method
- Programs viewed but not bought
- Anticipates the next program before the student asks for it
- Turns each graduate into next year's hottest lead
| Graduated | Next step | |
|---|---|---|
| Digital Marketing | 2024 | Data Analytics |
| Leadership | 2023 | PDD |
| Finance I | 2024 | Advanced Finance |
Illustrative data and examples, to be tailored to your institution.
Satisfaction surveys (NPS)
The voice of the student: who came away happy (and ready to buy again) and who did not.
- NPS / CSAT score
- Open-ended comments
- Program and cohort
- Instructor
- Date
- Cross-references satisfaction with the next offer: only cross-sells to promoters
- Wins detractors back with the right offer and the right message
| NPS | Suggested action | |
|---|---|---|
| PDD 2024 | 92 | Offer PAD |
| Data 2024 | 74 | Nurture 60 days |
| Finance 2023 | 61 | Re-engage with scholarship |
Illustrative data and examples, to be tailored to your institution.
Career path
The logical sequence of programs that supports each person's professional growth.
- Typical paths by role
- Chained programs
- Time between stages
- Stated goal
- Industry benchmarks
- Plans 2-3 years of programs per person, not a one-off sale
- Each graduation triggers the next-step offer at exactly the right moment
| Today | In 1 year | In 2 years | |
|---|---|---|---|
| Analyst | Short course | Specialization | Graduate degree |
| Manager | Leadership | PDD | PAD |
| Director | PAD | Board | Executive |
Illustrative data and examples, to be tailored to your institution.
CRM and web behavior
What each lead looks at, opens and which stage they are in, so you can act at the right moment.
- Lead stage
- Programs visited
- Email opens and clicks
- Lead source
- Last interaction
- Triggers the right action based on stage and behavior
- Scales 1-to-1 what your sales team can't reach today
| Signal | Automation | |
|---|---|---|
| Hot lead | Viewed price 3 times | Advisor + human |
| Alumni | Graduated 11 months ago | Next-year offer |
| Inactive | No contact for 18 months | AI re-engagement |
Illustrative data and examples, to be tailored to your institution.
Three revenue engines, one single advisor
It's not just another chatbot. It's an AI salesperson trained on your catalog and your data, working on acquisition, cross-sell and re-engagement all at once, 24/7.
AI Program Advisor
Turns visitors into qualified opportunities by guiding them to the right program.
- Assistant trained on your catalog, your data and your sales expertise
- Recommends based on each person's LinkedIn profile, goals and budget
- Answers questions, compares programs and books the interview with your team
- Qualifies every lead and hands it off to a human advisor at just the right moment
Smart Cross-Selling
Automates expansion: to the student who finishes, it sells next year's program.
- Actively looks for the next opportunity for every graduate
- Uses course history to build the next career step
- AI-driven offers linked to satisfaction surveys
- Emails personalized by profile and career path, sent on their own
Alumni Re-engagement
Reconnects with inactive students and brings them back to the classroom.
- AI-powered segmentation across your graduate base
- Matches historical behavior with the institution's current offering
- Automated outreach with the right message and incentive
- Recovers value from a base that is dormant today
Profile and career matching
From a LinkedIn profile, it proposes exactly the program that fits that profile.
- Analyzes role, seniority and career path to detect the gap to close
- Maps out a 2-3 year career plan with the programs chained together
- Anticipates the next step and offers it at the right time
- Turns each graduation into the hottest lead of the next cohort
Try the AI advisor
Pick a profile and watch it analyze that person's career and recommend the right programs. This is how a visitor would see it on your site.
Demo with sample data. In production, the advisor is trained on your catalog and your real data.
Talks like a person, sells like your best advisor
The visitor writes in their own words (or pastes their LinkedIn profile) and the advisor understands, asks what's missing and recommends. No endless forms or menus.
- “I work in finance and want a leadership role in 2 years.”
- “What's my best option after the Leadership program I took?”
- “I have a team of 20 and little time, is there anything online?”
And it doesn't stop at answering: it proposes the next career step, builds the offer and books the interview.
Your data and your brand, under your control
We work with your information inside your perimeter. We don't share it with third parties or use it for any other purpose. The advisor speaks in your institution's tone.
- The advisor answers only from your catalog and your information: no made-up programs or prices.
- Tone, messaging and offers adjust to your institution's policies.
- We comply with the applicable data protection regulations (RGPD/GDPR).
- Integration with your CRM and email tools, without duplicating databases.
- Traceability of every recommendation and every campaign sent.
You choose where the data lives: in your cloud, in your systems or on infrastructure provided by Marketica.
How we implement it
1 · We connect
We integrate your catalog, your CRM, the academic history and the surveys, via API or imports, without changing your operation.
2 · We train the advisor
We load your catalog, your sales expertise and the career paths. The advisor learns to recommend like your best person.
3 · We activate campaigns
We publish the advisor on your site and switch on the cross-sell and re-engagement automations. We measure and optimize with you.
Why Marketica ProgramFinder
ProgramFinder is the productization of more than two decades building digital experiences and data and AI solutions for demanding institutions. We don't start from scratch: we arrive with the craft already mastered.
