Marketica was founded in 2002 with a simple but ambitious mission: to bring exceptional user experiences to websites and enterprise applications, quickly reaching 5 countries. At a time when business applications were synonymous with clunky interfaces and steep learning curves, we believed there was a better way.
The Early Years
Our first major success came in 2004 with Messenger Plus!, a software enhancement that reached 60 million users worldwide. This experience taught us invaluable lessons about building at scale and understanding user needs across diverse markets and cultures.
Pioneering New Interfaces
In 2009, we became early pioneers in multi-touch technology, developing applications for Microsoft Surface, as well as user-centered collaborative extranets and intranets. This work pushed us to rethink traditional interaction patterns and embrace new ways of engaging with digital content.
The following year, we launched Mappyfriends, RoundRate and other products ahead of their time, recognized in public and private awards in Latin America, Silicon Valley and Europe. The experience deepened our understanding of mobile-first design and real-time data systems.
Enterprise Focus
By 2015, we had pivoted fully to enterprise solutions. Our consumer experience translated remarkably well to the business world, where companies were desperate for software their employees would actually enjoy using. We began partnering with leading organizations in Healthcare and Higher Education on digital transformation initiatives.
Global Reach
By 2020, Marketica was serving clients in over 15 countries. Our consumer experience translated into a global practice, helping organizations worldwide build software that is both powerful and delightful to use.
The AI Era
Starting in 2024, we began integrating AI and machine learning into all our solutions. From intelligent search to predictive analytics, we help our clients leverage cutting-edge technology while maintaining the intuitive interfaces we're known for. We remain committed to our founding principle: that enterprise software can be both powerful and delightful to use.
Founded
Marketica was founded with a vision to bring exceptional user experiences to websites and enterprise applications, quickly reaching 5 countries.
60M Users in Messenger Plus!
Together with Canadian developer Patchou, we designed the UX for Messenger Plus!, which reached 60 million users worldwide.
Surface Multi-touch Apps
Pioneered interactive multi-touch applications for Microsoft Surface and user-centered collaborative extranets/intranets, pushing the boundaries of UX.
Web 2.0 Ventures
Mappyfriends, RoundRate and other products, recognized in public and private awards in Latin America, Silicon Valley and Europe.
Enterprise Focus
Pivoted to enterprise solutions with a focus on Healthcare and Higher Education digital transformation.
Global Reach
Now serving clients in over 15 countries, helping organizations build software that is both powerful and delightful to use.
AI Integration
Began integrating AI and machine learning into all our solutions, enhancing user experiences.
Our Solutions
Digital Platforms
Corporate Websites, Billing & Support Portals and native iOS and Android apps aligned with your brand and built to scale.
Sales Growth
AI agents and processes that trigger website sales, cross-sell to existing customers or reactivate old clients automatically.
Business Intelligence
Internal platforms that centralize knowledge, organize data and automate processes to improve productivity and decision-making.
